Racer Sportif & Ka.dre: Racer Sportif

A Toronto and Oakville road-bike shop since 1978, and the Ka.dre Kollective ride series. I rebuilt the site, grew the audience and ran the paid media.

CategoryInstagram · Shopify · Web design

RoleDesign · Build · Launch

Years2015–present

online sales2.3×

Scroll for the full story ↓Drag the pagesFrom Toronto · TO

The brief

Rebuild the site of a road-bike shop open since 1978, grow its audience and make paid media pay back.

Client: Racer Sportif & Ka.dre
About: Road-bike shop and ride series
My role: Design · Build · Launch
Years: 2015–present
Services: Instagram · Shopify · Web design · SEO · Events · Paid
Live site: racersportif.com ↗

The result

2.3×

online sales, 2016 → 2025

Instagram across Racer Sportif and Aquila from ~300 to 10,000+ engaged followers. Traffic from 1K to 25K–30K a month. Shopify store: online sales 2.3× from 2016 to 2025, and 2026 to date is already ahead of all of 2025.

Then and now

Drag to see the difference.

Before ShopifyToday

racersportif.com before the Shopify rebuild (Internet Archive, 2013–14) and today.

What I did

Every part of it, hands-on.

01
racersportif.com rebuilt on Shopify: mega menu, branded checkout, Safari and mobile QA
02
2026 redesign: white and violet, photo slider, filtered collections and a brand-logo mega menu
03
Product pages with a “Good to know” help section, sticky add-to-cart on phones and side-profile photos first
04
Main image on phones loads in 1.7s, down from 7.5s
05
SEO cleanup: 11 old giveaway pages retired with 301 redirects, broken menu links fixed
06
Instagram and Facebook auto-poster on Racer’s own Meta app, plus Reels for the Scott Foil RC and ENVE Melee V2
07
"Customize with Aquila" cross-links on every Aquila bike
08
2026 Ka.dre Kollective ride series with partner events: Rapha, Assos, Oakley x Scott, POC
09
Google Shopping, PPC and Meta campaigns