Endura Performance: Endura

A triathlon and endurance coaching brand in the GTA. I rebuilt the site off Framer, launched it on their own domain, and wired every enquiry into email and ad tracking.

CategoryWebsite rebuild · Lead gen · SEO

RoleDesign · Build · Launch

Years2026–present

from the first mockup to live on their own domain2 days

Scroll for the full story ↓Drag the pagesFrom Toronto · TO

The brief

Move a triathlon coaching brand off Framer onto a faster site that turns visitors into coaching sign-ups, and prove which ads actually bring them in.

Client: Endura Performance
About: Triathlon coaching, Greater Toronto Area
My role: Design · Build · Launch
Years: 2026–present
Services: Website rebuild · Lead gen · SEO · Klaviyo · Google Ads
Live site: enduraperformance.ca ↗

The result

2 days

from the first mockup to live on their own domain

Live and working for the business today.

Then and now

Drag to see the difference.

Framer, 2026Today

The old Framer site (Internet Archive, May 2026) against the rebuild.

Speed check · Google Lighthouse · Nov 2026

Fast on every screen.

Performance

97Phone91Desktop

Accessibility

100Phone100Desktop

SEO

100Phone100Desktop

Phones went from 62 to 97 after the image fix. Run it yourself at pagespeed.web.dev.

What I did

Every part of it, hands-on.

01
Rebuilt the whole site from Framer onto a fast custom build, live on enduraperformance.ca
02
A pick-your-race homepage, pinned Swim / Bike / Run story and plans shown like a results sheet
03
Start Training as a 4-step form: race first, contact last, sent straight to the coach’s inbox
04
Every lead added to Klaviyo and a 5-email nurture flow, live
05
Google Ads lead conversion firing from the thank-you page, junk conversions cleaned out
06
SEO: service and coach schema, city pages for Burlington, Oakville, Hamilton, Mississauga and Toronto, Search Console and sitemap
07
Keyword pages for Ironman, half Ironman, triathlon swim coaching and triathlon team, plus personal-trainer pages with an FAQ
08
Google Ads rebuilt: 77 junk keywords blocked, a Personal Training ad group, auto-apply and Display off
09
Meta: lead pixel on the thank-you page and five new coaching ads
10
The COOKED fuelling app built into the site as a free extra for athletes