MC Metalworks: MC Metalworks

A GTA exterior metalwork company: standing seam, ACM, copper gutters, siding, soffit and fences for homes and commercial buildings. I first built their site on Squarespace, then rebuilt it from scratch as a fast custom site that turns visitors into quote requests.

CategoryWeb design · Custom build · Lead gen

RoleDesign · Build · Launch

YearsOngoing

Google speed score on desktop100

Scroll for the full story ↓Drag the pagesFrom Toronto · TO

The brief

Explain nine exterior metalwork services clearly, prove the quality of the work, and turn website visitors into quote requests.

Client: MC Metalworks
About: Exterior metalwork, Greater Toronto Area
My role: Design · Build · Launch
Years: Ongoing
Services: Web design · Custom build · Lead gen · Local SEO · Google Ads
Live site: mcmetalwork.ca ↗

The result

100

Google speed score on desktop, 96 on phones

Live and working for the business today.

Then and now

Drag to see the difference.

SquarespaceToday

The Squarespace site I built first, against the custom rebuild.

Speed check · Google Lighthouse · Nov 2026

Fast on every screen.

Performance

96Phone100Desktop

Accessibility

92Phone96Desktop

SEO

100Phone100Desktop

Custom-built, no page builder, every photo kept at full quality. Run it yourself at pagespeed.web.dev.

What I did

Every part of it, hands-on.

01
Rebuilt the site from Squarespace onto a fast custom build on Vercel
02
Nine service pages, from standing seam and ACM panels to copper gutters and metal fences
03
A work page of real jobs with a before/after slider, each linked to its Instagram post
04
Real Google reviews on the site, with the 5.0 rating up front
05
A quote form that captures the project and timeline, sent straight to the owner
06
A phone version that works like an app: fixed Call and Quote bar, services as tappable rows
07
Local SEO: business and service schema, one page per service and a sitemap
08
A new Google Search campaign: advertiser verified, one ad group per service, every lead tracked